Marketing Insight

Marketing Insight: FREE Video Posting Tool

2009-09-05T23:15:00.000-07:00

Marketing Insight: FREE Video Posting Tool

FREE Video Posting Tool

2009-09-05T22:58:00.000-07:00

I found a great new video posting tool. Enjoy!

http://www.successandfailure.net/how2succeedonline/Video-Posting-Tool.html

How To Find Free and Low Cost Advertising Sites That Work

2008-01-30T18:36:00.000-08:00

I get this question a lot. “Can you tell me great sites to advertise on for free (or very little) money?” In the early days of my home business career I followed other people’s advice and advertised on the free and low cost ad sites they recommended.

Frankly, most sources, especially from popular teachers that have training sites, are useless. These free sites may have been great sources when the teachers found them, but after thousands of their pupils started advertising on them as well, (often promoting the same opportunity) they’re pretty much useless.

The free sites on how2succeedonline are much fresher since I am constantly searching for new ones that have enough traffic to deliver good results. Today I will teach you a technique that I use to find free sites that haven’t been so beat up with overuse. In essence, I’m going to show you how to fish for vehicles that will give you a constant stream of fresh, new advertising venues with less competition.

This is so simple it will blow your mind…which is, of course, true of many of the most successful techniques. By the way, I found many of my favorite ad sites this way!

Let’s start by typing in “Business Opportunity” into Google Search or any search engine you prefer. You can use the keywords that you currently use to promote your business (i.e. “make money online”, “Home Based Business”, etc.). You can even do a search for the keyword of the opportunity you represent like “EDC Gold” “PWF” or “1Step System”, etc.

Then I look for optimized search results that appear on the left side of the page(not the pay per click part of the page). As I go down the page, I look for ads thatare part of forums or ad sites. You’ll find several ads on the top three pages thatare ad-posting on third party sites offering advertising vs. company owned oropportunity sites that just talk about their product, service or opportunity. Manyof these sites offer free or low cost advertising. And best of all, Google has foundthese sites and elevated their index (so they appear on pages 1-3 of the searchresults), even in highly competitive areas where popular keywords are used.

You’ll find more quality sites than you know what to do with, just with the use of afew keywords.

Next, place your ads on several of these sites. To maximize your response, makesure your ad is keyword dense (lots of keywords repeated throughout the text ofthe ad). If you do, not only will you benefit from the traffic that advertising site produces, but you’ll also benefit from the very high listing on Google and other search engines, which will boost your traffic by possibly hundred fold.

Another technique you can try is typing the words “Free Advertising Help” into Google. It’s not as good as my first recommendation, but still better that joining other team members and advertising on the same pages being used by thousands of direct competitors.

On one of the next articles I’ll talk about is how to super charge your ad for search optimization…you’ll be amazed.

The article is brought to you by Peter Grundner.

For more information please visit http://www.successandfailure.net/how2succeedonline/bootcamp/Traininghome1.html

Double Or Tripple Your Response in Google Adwords

2008-01-30T18:28:00.000-08:00

95% of advertisers make this mistake. As discusses in my other article titled “How Google evaluates Your Adwords Campaign”, Google works very differently from other search engines concerning pay per click campaigns.

So what's the #1 mistake that costs the average advertiser thousands? The answer is encompassed in two simple words – “Content Network”. Google will probably never tell you this because they make too much money from unknowing novices spending more than needed, being unaware of their “Content Network”.

When setting up any pay per click campaign in Google (Google Adwords), there are three main areas in which you can display your ad:

Google Search
Google Search Network
Google Content Network

Google Search and Google Search Network normally deliver relevant searchers. By default however, Google already has their Content Network checked for youon their ad set-up page. But how closely matched is the Content Network to yourAdwords? Usually it's not well matched at all. You will get lots of clicks fromresponders to these extended relevance sites, however, the quality of this trafficis horrific at best. Not only is the traffic terrible, your click rate will be much lowerwhen including the Content Network. What's worse, if you remember my last article,one of the key factors that affects your ad position is your “average click rate", sothis can be a double negative whammy. By just de-selecting “Content Network”(in the “Edit Campaign Settings”) you can significantly improve the click rate of yourcampaign which will then also give you better ad positioning.

Remember, the better your click rate, the higher your ad will be positioned. If your click rate drops below about 0.5%, your ad will rarely display at all. On the other hand, if you have a click rate of 2%, 3% or even higher, your ad will be positioned much higher than if evaluated by price alone.

One more negative alert – click fraud within the “content network” is much greater.

Another great way to improve your ROI and lower your cost per click is to examine where your traffic is coming from within the Google Search Network. If you determine that a lot of traffic is coming from partner sites like www.ask.com for example, you could eliminate the “Search Network” targeting as well and save some additional money. Advertising on these partner sites directly will save you about 50% for each click. The downside, of course, is that it will take more time to manage the extra campaigns. It also depends on your overall budget. The more you invest, the more it is worth looking at the option of eliminating the Search Network as well and setting up separate campaigns on sites like ask.com.

The bottom-line is that, just by de-selecting “Content Network” you will dramatically improve your results and save huge amounts of money.

Look for our next article, where we’ll look at the 2nd biggest mistake when doing Google Adwords. Sign up for our “Marketing Insight” ezine and be one of the first to view it.

The article is brought to you by Peter Grundner

For more information please visit http://www.successandfailure.net/how2succeedonline/Doublegoogleresponse.html